HONG KONG FLAGSHIP - “THE PLATFORM”
Bringing an avant-garde and distinctive style to various cities, GENTLE MONSTER’s creative team is fascinated by Hong Kong’s charm as an international metropolis that is known for her mesmerizing and mysterious night scene. This East-meets-West city is also like a train platform that brings together people and cultures from all over the world, fostering numerous cultural exchanges. Inspired by these elements, the new flagship resembles a train speeding through the midnight darkness from the outside with windows furnished as train windows, fueling the excitement for the amazing journey ahead.
The store consists of five zones related to a train station, including the “Train Compartment”, “Bedroom”, “Powder Room”, “The Platform” and “Leisure Zone”. As soon as they cross the threshold, customers will find themselves walking through the train carriages with walls lined with suitcases, and even seem to be able to hear the fascinating stories of passengers who have been to the most exotic places.
The Train Compartment inspired by the vintage décor features booth seats and tables full of exquisite ornaments and cutlery, while the elegantly appointed Bedroom has the classic luggage racks, sleepers, beds, drawers and desks. The Powder Room re-creates the functional space with refined flooring, a washbasin, mirrors and makeup items. Imitating a crowded platform, the fourth zone set with a big clock, wooden benches, vintage telephone box, photo booth and ticket office will let you savour the inspiring encounter of cultures. Located on the other side of the store is the spacious Leisure Zone allows customers to admire the trendsetting GENTLE MONSTER frames in an artistic and cozy environment dotted with greenery.
The creative theme of a train station and the charming ornaments perfectly showcase the ingenious designs of GENTLE MONSTER and the brand’s original interpretation of different cultures.